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RECORD NUMBER: 2 OF 4

OLS Field Name OLS Field Data
Main Title Keeping cool on the hot seat : dealing effectively with the media in times of crisis /
Author Hoffman, Judith C.
Publisher Four C's Pub. Co.,
Year Published 2001
OCLC Number 49628693
ISBN 0970901402; 9780970901408
Subjects Corporations--Public relations. ; Mass media and business. ; Industrial publicity.
Holdings
Library Call Number Additional Info Location Last
Modified
Checkout
Status
EJAM  HD59.H64 2001 Region 3 Library/Philadelphia, PA 12/26/2018
Collation xii, 195 pages : illustrations ; 22 cm
Contents Notes
Foreword -- I. Preparing for a crisis -- When something goes wrong -- What IS a crisis? -- Categories of crisis -- The value of a crisis communications plan -- II. Organizing to handle a crisis effectively -- Identifying a spokesperson -- Assembling your crisis management team (CMT) -- Putting your CMT to work -- III. Understanding your audiences -- Identifying your audiences -- Understanding a journalist's priorities -- The difference between supporters and spleenetics -- Addressing the public's core values -- A mid-course summary -- IV. Working with the press -- The 10 "Cs" of good crisis communications -- Two "Cs" to avoid -- "No comment" is a no-no -- Going "above and beyond" -- Strive for "one-day, local-only" coverage -- V. Developing and presenting your messages -- Being prepared for the most likely questions -- Creating "must air" messages -- "Sound bites": the key to memorable messages -- Putting it all together -- Offering written materials -- Avoiding reporter tricks and traps -- VI. Never underestimate the power of body language -- What IS body language? -- If it's not for you, it's against you -- VII. Concluding thoughts -- Considering your options if misquoted or maligned -- Practice or perish -- Keeping cool in the hot seat -- Epilogue: a case in point.