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RECORD NUMBER: 15 OF 19

OLS Field Name OLS Field Data
Main Title Predictably irrational : the hidden forces that shape our decisions /
Author Ariely, Dan.
Publisher Harper,
Year Published 2008
OCLC Number 182521026
ISBN 9780061353239; 006135323X; 0007256523; 9780007256525
Subjects Decision making. ; Economics--Psychological aspects. ; Consumer behavior. ; Comportement social. ; Comportement du consommateur. ; Comportement conomique. ; Marketing. ; Prix. ; Aspects psychologiques. ; Irrationaliteit. ; Besluitvorming. ; Entscheidungsfindung ; Irrationalität ; Verbraucherverhalten ; Thought and thinking. ; Reasoning. ; Consumers. ; Omdèome. ; Resonerande (psykologi) ; Individual behaviour. ; Entscheidungsfindung.--(DE-588)4113446-1 ; Irrationalität.--(DE-588)4162427-0 ; Verbraucherverhalten.--(DE-588)4062644-1
Internet Access
Description Access URL
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html
Book web site http://www.predictablyirrational.com/
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Holdings
Library Call Number Additional Info Location Last
Modified
Checkout
Status
EKBM  BF448.A75 2008 Research Triangle Park Library/RTP, NC 12/12/2011
Edition 1st ed.
Collation xxii, 280 pages : illustrations ; 23 cm
Notes
Includes bibliographical references (pages 259-267) and index.
Contents Notes
1. The truth about relativity : why everything is relative, even when it shouldn't be -- 2. The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- 3. The cost of zero cost : why we often pay too much when we pay nothing -- 4. The cost of social norms : why we are happy to do things, but not when we are paid to do them -- 5. The influence of arousal : why hot is much hotter than we realize -- 6. The problem of procrastination and self-control : why we can't make ourselves do what we want to do -- 7. The high price of ownership : why we overvalue what we have -- 8. Keeping doors open : why options distract us from our main objective -- 9. The effect of expectations : why the mind gets what it expects -- 10. The power of price : why a 50-cent aspirin can do what a penny aspirin can't -- 11. The context of our character, part I : why we are dishonest, and what we can do about it -- 12. The context of our character, part II : why dealing with cash makes us more honest -- 13. Beer and free lunches : what is behavioral economics, and where are the free lunches? An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.