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OLS Field Name OLS Field Data
Main Title Successful business research : straight to the numbers you need-- fast! /
Author Abrams, Rhonda M.
Publisher Planning Shop,
Year Published 2006
OCLC Number 71247995
ISBN 9780974080130; 0974080136
Subjects Business--Research--Methodology. ; Business--Research--Handbooks, manuals, etc. ; Electronic information resource searching--Handbooks, manuals, etc. ; Business--Databases--Handbooks, manuals, etc. ; Business information services--United States--Handbooks, manuals, etc.
Internet Access
Description Access URL
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0712/2006299748-d.html
Holdings
Library Call Number Additional Info Location Last
Modified
Checkout
Status
ELBM  HD30.4.A25 2006 AWBERC Library/Cincinnati,OH 11/16/2016
Collation xvii, 292 pages : illustrations, maps ; 25 cm
Notes
Includes bibliographical references and index.
Contents Notes
Part I. Research essentials : 1. Where do I get the numbers? -- 2. Using libraries -- 3. Types of business research -- 4. Search techniques -- 5. Searching by NAICS or international codes -- Part II. The research process : 6. List your questions -- 7. Choose your resources -- 8. Evaluate your data -- 9. Organize your data -- Part III. Major resources : 10. Search engines and online directories -- 11. Business research directories -- 12. Government resources -- 13. Media websites -- Part IV. Straight to the numbers you need : 14. Straight to the numbers -- 15. Researching the industry -- 16. Researching a company -- 17. Researching a target market. From the Publisher: Creating or growing a successful business depends on finding critical numbers: market size, industry trends, forecasts, analysis, sales numbers, and more. People need data for business plans, to raise money or writer reports, but trying to locate such numbers can be overwhelming, and few resources exist to show readers how. Now this distinctive book guides readers through each step of the research process.