Part I. Research essentials : 1. Where do I get the numbers? -- 2. Using libraries -- 3. Types of business research -- 4. Search techniques -- 5. Searching by NAICS or international codes -- Part II. The research process : 6. List your questions -- 7. Choose your resources -- 8. Evaluate your data -- 9. Organize your data -- Part III. Major resources : 10. Search engines and online directories -- 11. Business research directories -- 12. Government resources -- 13. Media websites -- Part IV. Straight to the numbers you need : 14. Straight to the numbers -- 15. Researching the industry -- 16. Researching a company -- 17. Researching a target market. From the Publisher: Creating or growing a successful business depends on finding critical numbers: market size, industry trends, forecasts, analysis, sales numbers, and more. People need data for business plans, to raise money or writer reports, but trying to locate such numbers can be overwhelming, and few resources exist to show readers how. Now this distinctive book guides readers through each step of the research process.