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RECORD NUMBER: 123 OF 147

OLS Field Name OLS Field Data
Main Title Switch : how to change things when change is hard /
Author Heath, Chip.
Other Authors
Author Title of a Work
Heath, Dan,
Publisher Broadway Books,
Year Published 2010
OCLC Number 368020682
ISBN 9780385528757; 0385528752
Subjects Change (Psychology) ; Adaptation, Psychological. ; Change.
Holdings
Library Call Number Additional Info Location Last
Modified
Checkout
Status
EKBM  BF637.C4H43 2010 Research Triangle Park Library/RTP, NC 08/26/2013
Edition 1st ed.
Collation 305 p. ; 22 cm.
Notes
Includes bibliographical references (p. [267]-292) and index.
Contents Notes
Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going. In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch" shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.