Main Title |
Marketing management : text and cases / |
Author |
Bonoma, Thomas V. ;
Kosnik, Thomas J.
|
Publisher |
Irwin, |
Year Published |
1990 |
OCLC Number |
20016415 |
ISBN |
0256079927; 9780256079920 |
Subjects |
Marketing--United States--Management--Case studies ;
Marketing--Management ;
Marketingmanagement--(DE-588)4168907-0
|
Internet Access |
|
Holdings |
Library |
Call Number |
Additional Info |
Location |
Last Modified |
Checkout Status |
EMAM |
HF5415.B666 1990 |
|
Region 6 Library/Dallas,TX |
09/28/2009 |
|
Collation |
xiii, 930 pages : illustrations ; 27 cm |
Notes |
Includes index. |