Record Display for the EPA National Library Catalog
RECORD NUMBER: 872 OF 4357Main Title | Creating brand loyalty : the management of power positioning and really great advertising / | |||||||||||
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Author | Czerniawski, Richard D. | |||||||||||
Other Authors |
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Publisher | AMACOM, | |||||||||||
Year Published | 1999 | |||||||||||
OCLC Number | 41049727 | |||||||||||
ISBN | 0814405010 | |||||||||||
Subjects | Advertising--Brand name products ; Brand loyalty ; Brand loyalty ; Advertising--Brand name products | |||||||||||
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Collation | xxi, 298 p. : ill. ; 23 cm. | |||||||||||
Notes | Includes index. |