Record Display for the EPA National Library Catalog
RECORD NUMBER: 1 OF 2Main Title | Greener products : the making and marketing of sustainable brands / | ||||
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Type | EBOOK | ||||
Author | Iannuzzi, Al, | ||||
Publisher | CRC Press, | ||||
Year Published | 2017 | ||||
Call Number | HF5413.I16 2017 | ||||
ISBN | 9781315229188; 9781351858311 | ||||
Subjects | Green marketing ; Green products | ||||
Internet Access |
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Edition | Second edition. | ||||
Collation | 1 online resource (xxii, 250 pages) | ||||
Notes | Due to license restrictions, this resource is available to EPA employees and authorized contractors only |
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Contents Notes | "Within the last decade sustainable product development and green marketing have been proven to be beneficial not only to the environment but also to industry. Companies are creating new initiatives to incorporate these concepts into their business plans and are typically setting new sustainability targets every five years. To remain relevant in this fast-paced field with new principles and concepts that surface daily, the second edition will have all chapters updated with new case studies, and a new chapter on capital cost accounting will be added. The new case studies will be on Nike, Samsung Electronics, Apple Inc., BMW, and many other corporations."--Provided by publisher. |