The boys behind the men -- The Earth's Best start-up begins -- Crossing the finish line but just beginning -- The ambush -- Ron is gone -- The tunnel with no light at the end -- The light -- Afterword. Twins Ron and Arnie Koss masterfully recount their transition from eking out livings as sprout growers and broom makers to creating Earth's Best baby food--the first organic food to sit beside mainstream competitors on the nation's supermarket shelves.