Record Display for the EPA National Library Catalog
RECORD NUMBER: 34 OF 146| Main Title | Consumer-citizens of China the role of foreign brands in the imagined future China / [electronic resource] : | ||||
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| Type | EBOOK | ||||
| Author | Tian, Kelly. | ||||
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| Publisher | Routledge, | ||||
| Year Published | 2011 | ||||
| Call Number | HC430.C6T53 2011 | ||||
| ISBN | 9781136889363 (e-book: PDF); 9780203840115 (e-book); 9781136889318 (e-book: Mobi); 9781136889356 (e-book: ePub); 9780415553490 (hardback); 9780415854627 (paperback) | ||||
| Subjects | Consumers--China--Psychology ; Brand choice--China--Psychological aspects ; Nationalism--China ; China--Civilization--Foreign influences | ||||
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| Collation | xix, 147 p. : ill. | ||||
| Notes | Includes bibliographical references (p. [133]-139) and index. Due to license restrictions, this resource is available to EPA employees and authorized contractors only |
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| Contents Notes | 1. Imagining China, imagining brands -- 2. Rethinking popular notions of Chinese consumers' motives for responding to Western brands -- 3. Highlighted moments in the history of branded goods in China -- 4. Foreign brands in China as global brands from the imagined West -- 5. Chinese national narratives and the meanings of Western brands -- 6. National narratives in imaginative processing of Western brand promotions -- 7. Citizen-consumers in an age of globalization. |