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RECORD NUMBER: 3 OF 3

OLS Field Name OLS Field Data
Main Title The green corporation : the next competitive advantage /
Author Bhat, Vasanthakumar N.
Publisher Quorum,
Year Published 1996
OCLC Number 33281299
ISBN 0899309798; 9780899309798
Subjects Industrial management--Environmental aspects. ; Environmental auditing. ; Competition--Environmental aspects. ; Bedrijfsinterne milieuzorg. ; Concurrentie. ; Industrie ; Umweltbezogenes Management ; Wettbewerb ; Wettbewerbsvorteil
Internet Access
Description Access URL
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007384826&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Holdings
Library Call Number Additional Info Location Last
Modified
Checkout
Status
EJBM  HD30.255.B49 1996 Headquarters Library/Washington,DC 06/14/2002
Collation xi, 263 pages : illustrations ; 25 cm
Notes
Includes bibliographical references and indexes.
Contents Notes
"Green management, or management using environmentally sensible techniques, is the next major challenge for American business managers. State-of-the-art green management practices are needed to reduce pollution and to improve competitiveness by conserving resources and using them in a responsible manner. Every functional area of the firm will participate. World class practices for planning and implementation of green strategies are provided for technical, production, marketing, and general managers. Management and engineering techniques are integrated to help readers assimilate practices into their own companies. Green benchmarking, green value analysis, and life cycle assessment are included." "This work is mainly written for practicing production managers, R & D managers, corporate managers, and marketing managers who are interested in learning about green management. Methods of measuring success and methods of implementation are included. The work also should be of interest to scholars and students in business management."--Jacket. 1. The Green Corporation -- 2. Green Management Begins with Strategic Planning -- 3. Complying with Green Laws -- 4. Life-cycle Assessment: Measuring Greenness -- 5. Green Design -- 6. Green Production -- 7. Green Packaging -- 8. Green Marketing -- 9. Recycling -- 10. Green Communication -- 11. Green Strategies for Research and Development -- 12. Total Green Management -- 13. Green Auditing -- 14. Benchmarking for Green Excellence -- 15. Green Business and Careers -- Appendix I: Environmental Expenditures and Profit Margins -- Appendix II: Emissions, Profit Margins, and Market Values.