Includes bibliographical references and index.

Introduction -- I. Writing for the web -- Shorter is better -- Be direct -- Web headings that work -- Use subheads -- Web paragraphs are different -- Keep your sentences simple -- Getting ready to write -- Editing yourself -- A final thought -- II. Designing for the web -- Design for the reader -- Every website is a directory -- From getting attention to giving attention -- Structure is boring, but it works -- The Web is also like a newspaper -- Web layout is simple layout -- Web design is conventional design -- Navigation and search area are critical -- Design for interactivity -- Web design: keep it simple, structured, and reader-centric -- III. An A to Z of web content style -- Appendix I: Sample style guide -- Language -- Reference dictionaries and stylebooks -- Usage -- Word list/glossary. Explains how to write content for a successful website. Includes sample style guide and index.