Record Display for the EPA National Library Catalog


Main Title The Web content style guide : an essential reference for online writers, editors, and managers /
Author McGovern, Gerry.
Other Authors
Author Title of a Work
Norton, Rob.
O'Dowd, Catherine.
Publisher Financial Times/Prentice Hall,
Year Published 2002
OCLC Number 61704103
ISBN 0273656058; 9780273656050
Subjects Web sites--Design ; Authorship--Style manuals ; Online authorship ; Internet ; Edition électronique ; Conception de systèmes
Library Call Number Additional Info Location Last
ESAM  TK5105.888.M34 2002 Region 10 Library/Seattle,WA 05/02/2003
Collation ix, 246 pages : illustrations ; 21 cm
Includes bibliographical references and index.
Contents Notes
Introduction -- I. Writing for the web -- Shorter is better -- Be direct -- Web headings that work -- Use subheads -- Web paragraphs are different -- Keep your sentences simple -- Getting ready to write -- Editing yourself -- A final thought -- II. Designing for the web -- Design for the reader -- Every website is a directory -- From getting attention to giving attention -- Structure is boring, but it works -- The Web is also like a newspaper -- Web layout is simple layout -- Web design is conventional design -- Navigation and search area are critical -- Design for interactivity -- Web design: keep it simple, structured, and reader-centric -- III. An A to Z of web content style -- Appendix I: Sample style guide -- Language -- Reference dictionaries and stylebooks -- Usage -- Word list/glossary. Explains how to write content for a successful website. Includes sample style guide and index.