Includes bibliographical references and index.

User experience and why it matters -- Meet the elements -- Strategy plane: site objectives and user needs -- Scope plane: functional specification and content requirements -- Structure plane: interaction design and information architecture -- Skeleton plane: interface design, navigation design, and information design -- Surface plane: visual design -- Elements applied. With so many issues involved-usability, brand identity, information architecture, interaction design-it can seem as if the only way to build a successful site is to spend a fortune on specialists who understand all the details. The Elements of User Experience cuts through the complexity of user-centered design for the Web with clear explanations and vivid illustrations that focus on ideas rather than tools or techniques. --from publisher description