Record Display for the EPA National Library Catalog


Main Title Letting go of the words : writing Web content that works /
Author Redish, Janice.
Publisher Elsevier/Morgan Kaufmann Publishers,
Year Published 2007
OCLC Number 85828748
ISBN 9780123694867; 0123694868
Subjects Web site development ; Web sites--Design
Library Call Number Additional Info Location Last
EJBM  TK5105.888.R427 2007 Headquarters Library/Washington,DC 10/27/2010
Collation xviii, 365 p. : col. ill. ; 24 cm.
Includes bibliographical references (p. 349-352) and indexes.
Contents Notes
Foreword / Steve Krug -- Acknowledgments -- 1. Content! Content! Content! -- 2. People! People! People! -- 3. Starting well : home pages -- 4. Getting there : pathway pages -- 5. Writing information, not documents -- 6. Focusing on your essential messages -- 7. Designing your web pages for easy use -- 8. Tuning up your sentences -- 9. Using lists and tables -- 10. Breaking up your text with headings -- 11. Using illustrations effectively -- 12. Writing meaningful links -- 13. Getting from draft to final web pages -- Interlude : creating an organic style guide -- Bibliography -- Subject index -- Index of web sites shown as examples. On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks to gather information, reading only what we need. We are all too busy to read much on the web. This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site. Learn how to create usable and useful content for the web from the master. The author has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use. This book will help anyone creating web content do it better.