| Contents Notes |
Setting the stage -- Understanding your landing pages -- Understanding your audience -- Understanding the decision process -- Why your site is not perfect -- Selecting elements to tune -- The math of tuning -- Tuning methods -- Assembling the team and getting buy-in -- Developing your action plan -- Avoiding the pitfalls -- A closer look at the Google Website Optimizer. Provides information on creating profitable landing pages, with information on such topics as user-centered design, uncovering problems, tuning methods, developing an action plan, and avoiding common pitfalls. |
