Develop a common parlance (a clear set of terms that will describe the type of values that people derive from water -- Estimate the monetary worth (dollar value) of water for various uses -- Make all values count in decision making -- Triple bottom line with a twist -- Value the reliability and security of water supplies -- Ethics and politics of water: may the "force" be with you -- Cumbersome and complicated legal procedures that inhibit local priorities and economic processes -- Develop a common parlance (a clear set of terms) that describes the type of values that people derive from water -- Estimate worth (dollar value) of water for various uses -- What values "count" in decision making? -- Triple bottom line with a twist -- Valuing the reliability and security of water supplies -- Need open discussions of ethical dilemmas -- how do we select among competing values? -- Cumbersome legal and institutional processes for adjudicating "rights," assigning responsibilities, and balancing tradeoffs and priorities -- Rate-setting strategies have distorted the "value" signal being sent to customers -- Rate-setting strategies have distorted the "value" signal being sent to customers -- Lack of public awareness that value depends on quantity; more water equals less per unit value -- Information on demand elasticities of water use in municipal systems is incomplete -- Politics and human nature in water value determination -- Impact of water quality on the value of water is difficult to assess due to a suite of dynamic factors -- cultural values associated with water are difficult to capture/quantify and may not be rational -- Involve the historically disenfranchised communities/publics into the water dialogue -- Environmental values and sustainable natural resources must be taken into account and quantified to the extent possible in water-resource management -- Mismatch between concerted efforts of advocates and the dispersed interests of the public -- Water system efficiency: consolidation to achieve cost reduction -- Who controls the services? The public versus private ownership debate must be considered and resolved -- Need for improved long-term monitoring of the state of water resources and their uses -- Insufficient recognition of the link between surface water and groundwater -- Rethink Clean Water Act beneficial uses.