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Main Title Mad cows and mother's milk : the perils of poor risk communication /
Author Powell, Douglas Alan,
Other Authors
Author Title of a Work
Leiss, William
Publisher McGill-Queen's University Press,
Year Published 1997
OCLC Number 37371176
ISBN 0773516182; 9780773516182; 0773516190; 9780773516199
Subjects Risk communication ; Health risk assessment ; Environmental health ; Health Education--methods ; Risk Factors ; Risk Management ; Gezondheidsvoorlichting en -opvoeding ; Gezondheidseffecten ; Risico's ; Voedselvergiftiging ; Moedermelk ; BSE ; Genetische manipulatie ; Communication du risque
Internet Access
Description Access URL
Library Call Number Additional Info Location Last
EJEM  T10.68.P69 1997 OCSPP Chemical Library/Washington,DC 10/28/2005
Collation xi, 308 pages : illustrations ; 23 cm
Includes bibliographical references and index.
Contents Notes
"Communicating the nature and consequences of environmental and health risks is one of the most problematic areas of public policy in western democracies. Given the perceived risks associated with the food we eat, chemicals in the environment, and modern technologies, consumers need clear and timely explanations of the nature of those risks - but rarely get them. Using a series of case studies, Douglas Powell and William Leiss outline the crucial role of risk management in dealing with public controversies and analyse risk communication practice and malpractice to provide a set of lessons for risk managers and communicators."--Jacket. Waiting for the science -- Mad cows or crazy communications? -- A diagnostic for risk communication failures -- Dioxins, or chemical stigmata -- Hamburger hell -- Silicone breasts -- Waiting for the regulators -- Lost in regulatory space: rBST -- Gene escape -- Mother's milk -- Ten lessons.