Updated and expanded of: The myths of innovation. 2007. Expanded and revised with four new chapters--Cover. Includes bibliographical references (pages 194-204) and index.

Commitment to research accuracy -- The myth of epiphany -- We understand the history of innovation -- There is a method for innovation -- People love new ideas -- The lone inventor -- Good ideas are hard to find -- Your boss knows more about innovation than you -- The best ideas win -- Problems and solutions -- Innovation is always good -- Epilogue : Beyond hype and history -- Creative thinking hacks -- How to pitch an idea -- How to stay motivated -- Appendix : Research and recommendations.