Abstract |
There is little novelty in Canadian pulp and paper companies facing public pressure to reduce the environmental effects of their production processes. What is new is the intensity of that pressure, and the extent and rate at which it is being reflected in government legislation. Indeed, the rapid shift in public opinion caught most companies napping, forcing public relations departments across Canada to concentrate on little more than reactive damage control. While several companies have developed environmental education programs for both the public and their employees, this can only be at best a detail in the overall solution. |