Includes bibliographical references (pages285-302) and index.

Part 1. The case for change -- The double meaning of sustainability -- Dwindling supplies and growing demand -- Reluctant caretakers of public trust -- Part 2. The awakening of organizational leadership -- Sustainability as a core value -- Social innovation for sustainability -- Companies in transition and the need for strategic change -- Part 3. Payback is real -- Arguments for the reluctant majority -- Does corporate sustainability create measurable value? -- Building a strong and long-lasting reputation -- Common traits of sustainable companies -- Part 4. A road map for changing our future -- Creating the road map to a sustainable future -- Adding value and profitability -- The conversation continues -- Appendix A. Sustainability leaders -- Appendix B. Sustainability indexes and rating systems.