Record Display for the EPA National Library Catalog
RECORD NUMBER: 24 OF 25| Main Title | The tipping point : how little things can make a big difference / | |||||||||||
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| Author | Gladwell, Malcolm, | |||||||||||
| Publisher | Back Bay Books, an imprint of Little, Brown, | |||||||||||
| Year Published | 2002 | |||||||||||
| OCLC Number | 55586972 | |||||||||||
| ISBN | 0316346624; 9780316346627; 0316316962; 9780316316965 | |||||||||||
| Subjects | Social psychology ; Contagion (Social psychology) ; Causation ; Context effects (Psychology) ; Social Behavior ; Psychology, Social ; Diffusion of Innovation ; Leadership ; Marketing ; Group Processes ; Trend ; Ausbreitung ; Sozialverhalten ; 7149 social processes: other ; Développement d'aptitudes ; Vernieuwing ; Sociale processen ; Causality | |||||||||||
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| Edition | First Back Bay paperback edition. | |||||||||||
| Collation | xii, 301 pages (with 7 pages of group guide and 15 unnumbered pages) : illustrations ; 21 cm | |||||||||||
| Notes | Originally published: Boston : Little, Brown, Ã2000. Includes bibliographical references (281-291 pages) and index. |
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| Contents Notes | "The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas." -- |
