Revised edition of: Effective crisis communication : moving from crisis to opportunity / Robert R. Ulmer, Timothy L. Sellnow, Matthew W. Seeger. 2007. Includes bibliographical references and index.

Defining crisis communication -- Lessons on managing crisis uncertainty -- Lessons on effective crisis communication -- Lessons on effective crisis leadership -- Examples of success and failure in industrial accidents -- Examples of success and failure during outbreaks of food-borne illness -- Examples of success and failure in response to terrorism -- Examples of success and failure during natural disasters -- Examples of success and failure during financial crises -- Learning through failure -- Risk communication -- Responding to the ethical demands of crisis -- Crisis as inspiring renewal through effective crisis communication. This is an introduction to sound research and best practice in the field of crisis communication. Introductory chapters offer practical lessons on managing uncertainty, effective crisis communication, and productive crisis leadership that help readers evaluate case studies in later chapters.