The article describes the benefits from source reduction as the major and most cost effective way to solve the garbage issue that is overwhelming the United States. Recycling has emerged as the solution to the garbage crisis, however there is a growing recognition that it is not a panacea. Although source reduction is recognized as the best answer, there is a big information gap. Industry has been exploring opportunities for source reduction initiatives that will improve operating efficiency, cut costs and reduce the amount of waste. Several examples of source reduction in the business and industrial sector are cited, including substituting reusable blankets for shipping furniture rather than using cardboard containers; promotion of double-sided copying to reduce paper usage; and refilling beer bottles. Others, such as public composting programs and government source reduction programs that work are discussed.