The Kentucky Transportation Cabinet, both through its own quality initiative and a statewide 'Empower Kentucky' campaign, has a commitment to achieve new levels of quality in the development, construction and maintenance of highways. In order to gage progress, there is a need to establish a baseline of customer satisfaction with the current highway system, and determine needs as perceived by the users of the highway system. As a result, the University of Kentucky Transportation Center, Technology Exchange Unit, was contracted to conduct a customer needs and satisfaction survey. The objectives of this study are to: (1) Ascertain Kentucky highway users' opinions on highway program priorities and satisfaction; (2) Compare and contrast these opinions with the data obtained in the NQI Survey; Issue reports that can be used to help guide highway investments and strategic planning.