Record Display for the EPA National Library Catalog


Main Title Qualitative media analysis /
Author Altheide, David L.
Other Authors
Author Title of a Work
Schneider, Christopher J.
Publisher Sage Publications,
Year Published 2013
OCLC Number 793340162
ISBN 9781452230054 (pbk. : acid-free paper); 1452230056 (pbk. : acid-free paper)
Subjects Mass media--Research--Methodology ; Qualitative research
Library Call Number Additional Info Location Last
ESBM  P91.3.A48 2013 CPHEA/PESD Library/Corvallis,OR 05/06/2014
Edition 2nd ed.
Collation xiii, 150 p. : ill. ; 22 cm.
Includes bibliographical references (p. 139-146) and index.
Contents Notes
"In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. Authors David L. Altheide and Christopher J. Schneider show readers how to obtain, categorize, and analyze these different media documents in this entry in the Qualitative Research Methods series. They look at traditional primary documents such as newspapers and magazines but also at more recent forms--television newscasts and cyberspace. The use of student examples of research protocols makes this book a useful primer in deriving meaning from the bombardment of media documents a qualitative researcher faces."--Publisher's website. 1. Plugged-in research -- 2. Ethnographic content analysis -- 3. Process of qualitative document analysis -- 4. Newspapers, magazines, and electronic documents -- 5. Electronic reality I -- 6. Electronic reality II -- 7. Tracking discourse -- 8. Field notes and other data.