Scholars and scripts, spoors and scores / Blaise Cronin -- History and evolution of (biblio)metrics / Nicola De Bellis -- The citation : from culture to infrastructure / Paul Wouters -- The data it is me! / Ronald E. Day -- The ethics of evaluative bibliometrics / Jonathan Furner -- Criteria for evaluating indicators / Yves Gingras -- Obliteration by incorporation / Katherine W. McCain -- A network approach to scholarly evaluation / Jevin D. West and Daril A. Vilhena -- Science visualization and discursive knowledge / Loet Leydesdorff -- Measuring interdisciplinarity / Vincent Larivière and Yves Gingras -- Bibliometric standards for evaluating research institutes in the natural sciences / Lutz Bornmann, Benjamin E. Bowman, Jonathan Bauer, Werner Marx, Hermann Schier and Margit Palzenberger -- Identifying and quantifying research strengths using market segmentation / Kevin W. Boyack and Richard Klavans -- Finding and recommending scholarly articles / Michael J. Kurtz and Edwin A. Henneken -- Altmetrics / Jason Priem -- Web impact measures for research assessment / Kayvan Kousha and Mike Thelwall -- Bibliographic references in Web 2.0 / Judit Bar-Illan, Hadas Shema and Mike Thelwall -- Readership metrics / Stefanie Haustein -- Evaluating the work of judges / Peter Hook -- Academic genealogy / Cassidy R. Sugimoto -- A publishing perspective on bibliometrics / Judith Kamalski, Andrew Plume and Mayur Amin -- Science metrics and science policy / Julia Lane, Mark Largent and Rebecca Rosen. Bibliometrics has moved well beyond the mere tracking of bibliographic citations. The web enables new ways to measure scholarly productivity and impact, making available tools and data that can reveal patterns of intellectual activity and impact that were previously invisible: mentions, acknowledgments, endorsements, downloads, recommendations, blog posts, tweets. This book describes recent theoretical and practical advances in metrics-based research, examining a variety of alternative metrics -- or "altmetrics"--While also considering the ethical and cultural consequences of relying on metrics to assess the quality of scholarship. Once the domain of information scientists and mathematicians, bibliometrics is now a fast-growing, multidisciplinary field that ranges from webometrics to scientometrics to influmetrics. The contributors to Beyond Bibliometrics discuss the changing environment of scholarly publishing, the effects of open access and Web 2.0 on genres of discourse, novel analytic methods, and the emergence of next-generation metrics in a performance-conscious age.