Record Display for the EPA National Library Catalog

RECORD NUMBER: 1 OF 1

Main Title Marketing the library /
Author Leerburger, Benedict A.
Publisher Knowledge Industry Publications,
Year Published 1982
OCLC Number 07948038
ISBN 091423689X; 9780914236894
Subjects Libraries--Public relations ; Libraries--Marketing ; èOffentlichkeitsarbeit ; Bibliothek ; USA
Additional Subjects Public relations--United States--Libraries
Internet Access
Description Access URL
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=000031753&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Holdings
Library Call Number Additional Info Location Last
Modified		 Checkout
Status
EJBM  Z716.3.L43 Headquarters Library/Washington,DC 06/04/2019
Collation i, 124 pages : illustrations ; 28 cm.
Notes
Includes bibliographical references (pages 117-119) and index.
Contents Notes
1. Marketing: a response to a need -- 2. Basic publicity techniques -- 3. Special programs and events -- 4. Developing and maintaining community relations -- 5. Fund raising -- 6. Marketing academic and special libraries -- 7. Summary and conclusions.