Since solid wastes disposal is a distasteful subject to many people, usually the general public does not comprehend the difficult problems involved in collection and disposal. Public information programs are important because they can reverse the trend, changing criticism to public support. Positive images and impressions can replace negative ones. For example, most people are interested in conservation of natural resources and community improvement while they have little interest or sympathy with the mundane procedure of collecting and disposing of wastes. Many people can develop an empathy for the dilemma of the sanitation engineer when introduced to contemplated improvements in techniques and facilities. This guide provides some public information methods to gain and maintain public support and interest.