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OLS Field Name OLS Field Data
Main Title The tipping point : how little things can make a big difference /
Author Gladwell, Malcolm,
Publisher Back Bay Books, an imprint of Little, Brown,
Year Published 2002
OCLC Number 55586972
ISBN 0316346624; 9780316346627
Subjects Social psychology. ; Contagion (Social psychology) ; Causation. ; Context effects (Psychology) ; Social Behavior. ; Psychology, Social. ; Diffusion of Innovation. ; Leadership. ; Marketing. ; Group Processes. ; Trend ; Ausbreitung ; Sozialverhalten ; 71.49 social processes: other. ; Développement d'aptitudes. ; Vernieuwing. ; Sociale processen. ; Causality.
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Local Library Info
Library Local Subject Local Note
EOA sustainability collection
Library Call Number Additional Info Location Last
EOAM  HM1033.G53 2002 sustainability collection Region 8 Technical Library/Denver,CO 05/02/2003
Edition First Back Bay paperback edition.
Collation xii, 301 pages : illustrations ; 21 cm
Originally published: Boston : Little, Brown, Ã2000. Includes bibliographical references and index.
Contents Notes
The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: Focus, test, and believe -- Afterword: Tipping point lessons from the real world. Ideas, products, messages and behaviors "spread just like viruses do." Behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes.