Originally published: New York : Wiley, 1976. Includes bibliographical references (p. 549-560) and index.

The problem -- The structuring of objectives -- Tradeoffs under certainty -- Unidimensional utility theory -- Multiattribute preferences under uncertainty: the two-attribute case -- Multiattribute preferences under uncertainty: more than two attributes -- Illustrative applications -- Airport development for Mexico City: a case study -- Preferences over time -- Aggregation of individual preferences. Many of the complex problems faced by decision makers involve multiple conflicting objectives. This book describes how a confused decision maker, who wishes to make a reasonable and responsible choice among alternatives, can systematically probe his true feelings in order to make those critically important, vexing tradeoffs between incommensurable objectives. The theory is illustrated by many real concrete examples taken from a host of disciplinary settings. The standard approach in decision theory or decision analysis specifies a simplified single objective like monetary return to maximize. By generalizing from the single objective case to the multiple objective case, this book considerably widens the range of applicability of decision analysis.