Includes bibliographical references and index.

Preface to the second edition -- The justification for presenting data effectively -- Graphics -- Text -- Color -- Arrangement -- Making it easy -- Appendix A. A report layout checklist -- Appendix B. Data visualization checklist. This second edition shows readers how to make the research results presented in reports, slideshows, dashboards, posters, and data visualizations more interesting, engaging, and impactful. The book guides students, researchers, evaluators, and non-profit workers, anyone reporting data to an outside audience, through design choices in four primary areas: graphics, text, color, and arrangement.