Includes bibliographical references (pages 235-266) and index.

"New York Times bestselling author Rodd Wagner tackles one of the most destructive problems facing organizations today-the breakdown of the relationship between employees and the organizations they work for. "Your people are not your greatest asset. They're not yours, and they're not assets.". With this declaration, one of the leading authorities on employee performance rolls up his sleeves against the weasel words, contradictions, bad habits, and intrusions that reduce people to "human resources." To "FTEs." To "human capital." To flesh-and-blood widgets. Armed with empirical evidence from the provocative studies he leads around the globe, Wagner guides you through the new realities of what it takes to get the highest levels of intensity from people in a more mercenary, skeptical, and wired work world. He explains how elements such as individualization, fearlessness, transparency, recognition, and coolness are reciprocated with loyalty, productivity, innovation, and--inescapably--corporate reputation ..."-- Introduction: "Human resources" -- The foundation: The reciprocal employee -- The first rule: Get inside their heads -- The second rule: Make them fearless -- The third rule: Make money a non-issue -- The fourth rule: Help them thrive -- The fifth rule: Be cool -- The sixth rule: Be boldly transparent -- The seventh rule: Don't kill the meaning -- The eighth rule: See their future -- The ninth rule: Magnify their success -- The tenth rule: Unite them -- The eleventh rule: Let them lead -- The twelfth rule: Take it to extremes -- "Is 'paradise' too over the top?": Handling the truth -- The future of so-called engagement: The profitable pursuit of happiness -- Appendix: The science behind the new rules- engineering a better vehicle.