First -- The new reality -- Takedowns -- Ignore the real world -- Learning from mistakes is overrated -- Planning is guessing -- Why grow? -- Workaholism -- Enough with "entrepreneurs" -- Go -- Make a dent in the universe -- Scratch your itch -- Start making something -- No time is no excuse -- Draw a line in the sand -- Mission statement impossible -- Outside money is plan Z -- You need less than you think -- Start a business, not a startup -- Building to flip is building to flop -- Less mass -- Progress -- Embrace constraints -- Build half a product, not a half-assed product -- Start at the epicenter -- Ignore the details early on -- Making the call is making progress -- Be a curator -- Throw less at the problem -- Focus on what won't change -- Tone is in your fingers -- Sell your by-products -- Launch now -- Productivity -- Illusions of agreement -- Reasons to quit -- Interruption is the enemy of productivity -- Meetings are toxic -- Good enough is fine -- Quick wins -- Don't be a hero -- Go to sleep -- Your estimates suck -- Long lists don't get it done -- Make tiny decisions -- Competitors -- Don't copy -- Decommoditize your product -- Pick a fight -- Underdo your competition -- Who cares what they're doing? -- Evolution -- Say no by default -- Let your customers outgrow you -- Don't confuse enthusiasm with priority -- Be at-home good -- Don't write it down -- Promotion -- Welcome obscurity -- Build an audience -- Out-teach your competition -- Emulate chefs -- Go behind the scenes -- Nobody likes plastic flowers -- Press releases are spam -- Forget about the Wall Street journal -- Drug dealers get it right -- Marketing is not a department -- The myth of the overnight sensation -- Hiring -- Do it yourself first -- Hire when it hurts -- Pass on great people -- Strangers at a cocktail party -- Resumš are ridiculous -- Years of irrelevance -- Forget about formal education -- Everybody works -- Hire managers of one -- Hire great writers -- The best are everywhere -- Test-drive employees -- Damage control -- Own your bad news -- Speed changes everything -- How to say you're sorry -- Put everyone on the front lines -- Take a deep breath -- Culture -- You don't create a culture -- Decisions are temporary -- Skip the rock stars -- They're not thirteen -- Send people home at 5 -- Don't scar on the first cut -- Sound like you -- Four-letter words -- ASAP is poison -- Conclusion -- Inspiration is perishable. Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf. Rework shows you a better, faster, easier way to succeed in business. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You don't even need an office. Those are all just excuses. -- Jacket.