Introduction: Lost and found -- Animated -- Pixar is born -- A defining goal -- Establishing Pixar's identity -- Honesty and candor -- Fear and failure -- The hungry beast and the ugly baby -- Change and randomness -- The hidden -- Broadening our view -- The unmade future -- A new challenge -- Notes day -- Afterword: The Steve we knew -- Starting points: Thoughts for managing a creative culture. As a young man, Ed Catmull had a dream: to make the world's first computer-animated movie. He nurtured that dream first as a Ph. D. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. Since then, Pixar has dominated the world of animation, producing such films as Monsters, Inc., Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner twenty-seven Academy Awards. Now, in this book, Catmull reveals the ideals and techniques, honed over years, that have made Pixar so widely admired -- and so profitable. Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation Studios -- into the story meetings, the postmortems, and the 'Braintrust' sessions where art is born.