Abstract |
The report presents the results of testing a public information model in which attitudes toward and knowledge about air quality play a role. First, the linkage between public attitudes and Government action is discussed. Research efforts tested a hypothesis concerning the relationship between mass media content and attitude change. Second, environmental conditions which may have a bearing on variables in the model are considered. Three variables were considered to be mutually interdependent and were considered endogenous. These were: attitude toward air quality; mass media exposure to information about air quality; and level of air quality knowledge. Variables considered exogenous were: levels of interpersonal discussion; social influence; levels of formal and science education; and use of the environment for recreation purposes. Finally, a theoretical model concerning the acquisition and processing of air quality information, by people, was formulated and tested. (Author) |