Record Display for the EPA National Library Catalog
RECORD NUMBER: 3 OF 25| Main Title | Culturematic : how reality TV, John Cheever, a Pie Lab, Julia Child, fantasy football, Burning man, the Ford Fiesta movement, Rube Goldberg, NFL films, Wordle, Two and a half men, a 10,000-year symphony, and ROFLcon memes will help you create and execute breakthrough ideas / | |||||||||||
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| Author | McCracken, Grant, ; McCracken, Grant David, | |||||||||||
| Publisher | Harvard Business Press, | |||||||||||
| Year Published | 2012 | |||||||||||
| OCLC Number | 744289973 | |||||||||||
| ISBN | 9781422143292; 1422143295 | |||||||||||
| Subjects | Management--Social aspects ; Popular culture--Economic aspects ; Technological innovations ; Creative thinking ; New products ; Diffusion of innovations | |||||||||||
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| Collation | 291 pages : illustrations ; 22 cm | |||||||||||
| Notes | Includes bibliographical references (pages 237-267) and index. |
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| Contents Notes | Welcome to culturematics -- Why culturematics matter -- Twenty culturematics -- culturematic clockworks -- Finding your vector -- How to make culturematics -- culturematic me -- The corporate culturematics. Provides an experimental approach to innovation, using such popular culture examples as NFL Films, Starbucks, and J. Crew to show how success can be achieved through prototyping and testing. |