Record Display for the EPA National Library Catalog
RECORD NUMBER: 151 OF 349| Main Title | Excellence in action / | ||||||||||||
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| Author | Rodgers, F. G. | ||||||||||||
| Publisher | Nightingale-Conant, | ||||||||||||
| Year Published | 1984 | ||||||||||||
| OCLC Number | 12121856 | ||||||||||||
| Subjects | Management ; Marketing | ||||||||||||
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| Collation | 6 audiocassettes : 1 7/8 ips | ||||||||||||
| Notes | "Great marketing ideas that helped build I.B.M." |
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| Contents Notes | Developing your leadership skills -- The roots of excellence -- The customer comes first -- Performance-building ideas and approaches -- Corporate values and civic responsibilities -- Marketing and managing concepts. |