Record Display for the EPA National Library CatalogRECORD NUMBER: 17 OF 20
|Main Title||The visible librarian : asserting your value with marketing and advocacy /|
|Author||Siess, Judith A.|
|Publisher||American Library Association,|
|Subjects||Libraries--Public relations ; Libraries--Marketing ; Advertising--Libraries ; Public services (Libraries) ; Marketing de biblioteca ; Bibliotecas (aspectos sociais) ; Relaðcäoes públicas ; Bibliothèques--Marketing ; Publicité--Bibliothèques ; Bibliothèques--Publics ; Librarians ; Library Services ; Consumer Behavior ; Consumer Satisfaction ; Biblioth eques--Relations publiques ; Biblioth eques--Marketing ; Biblioth eques--Publicite ; Biblioth eques et utilisateurs|
|Collation||xvi, 154 pages ; 23 cm|
Includes bibliographical references (pages 123-146) and index.
The primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together. Here are all the tools you need to make your community aware of just how indispensable your services are. Expert librarian Judith Siess offers practical strategies to connect with customers, make services both visible and valuable to the community, and get the word out using proven marketing, customer service and public relations tactics specifically tailored to the library environment. Packed with all the best practices in marketing library services, this hands-on guide provides inspiring stories and case studies of library colleagues around the nation who are successfully advocating and marketing themselves and their services.