L' edition de 2011 comporte une nouvelle pr eface et une nouvelle postface. Publi e pour la premi ere fois en 2009. Comprend des r ef erences bibliographiques (pages 234-240) et un index.

Preface: The power of why -- Introduction: Why start with why? -- A world that doesn't start with why: Assume you know ; Carrots and sticks -- An alternative perspective: The golden circle ; This is not opinion, this is biology ; Clarity, discipline, and consistency -- Leaders need a following: The emergence of trust ; How a tipping point tips -- How to rally those who believe: Start with why, but know how ; Know why. Know how. Then what? ; Communication is not about speaking, it's about listening -- The biggest challenge is success: When why goes fuzzy ; Split happens -- Discover why: The origins of a why ; The new competition -- Afterword: Be a part of thismovement, share your vision of the world. (S0 (BIn 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who've watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time. Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY. (S1(B--