"Produced in conjunction with the exhibition Chris Jordan: Running the Numbers, organized by Chris Bruce for the Museum of Art/Washington State University, Pullman"--Colophon.

Chris Jordan : the effective image / Chris Bruce -- Running (away from) the numbers / Lucy R. Lippard -- Plates. Intolerable beauty : portraits of American mass consumption -- The idyllic and the unforgivable / Paul Hawken -- Plates. Running the numbers : an American self-portrait. "Running the Numbers is a kind of translation, from the deadening language of statistics into a more universal language that might allow for more feeling. The underlying aim is to question our roles and responsibilities as individuals in a society that is increasingly enormous, incomprehensible and overwhelming." This book includes essays placing Jordan's work within larger contexts of the history of photography, art activism and environmentalism, and arguing for the importance and urgency of this artist's message.