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Main Title Assessing organizational communication : strategic communication audits /
Author Downs, Cal W.,
Other Authors
Author Title of a Work
Adrian, Allyson D.
Downs, Cal W,Communication audits.
Publisher Guilford Press,
Year Published 2004
OCLC Number 54407444
ISBN 1593850107 (pbk. : alk. paper); 9781593850104 (pbk. : alk. paper)
Subjects Communication in organizations--Auditing ; Management audit ; Communication in management ; Intercultural communication ; Organizational effectiveness--Evaluation ; Auditing ; Communicatie ; Kommunikation ; Unternehmen ; Communication in management ; Communication in organizations--Auditing ; Intercultural communication ; Management audit ; Organizational effectiveness--Evaluation ; Gestion d'entreprises ; Communication ; Techniques d'âevaluation ; Contrãole de gestion ; Audit
Internet Access
Description Access URL
Contributor biographical information
Publisher description
Sample text
Library Call Number Additional Info Location Last
ELBM  HD30.3.D68 2004 AWBERC Library/Cincinnati,OH 03/26/2014
Collation xi, 292 p. : ill. ; 25 cm.
Completely rev. ed. of and successor to: Communication audits / Cal W. Downs. c1988. Includes bibliographical references (p. 273-280) and indexes.
Contents Notes
Communication audits as organizational development -- Initiating and planning an assessment -- Conducting team audits / David Cook, James Patterson, and Cal W. Downs -- Choosing focal areas to assess -- The interview: the most basic assessment technology -- Diagnosis through questionnaires -- The International Communication Association Survey -- Downs-Hazen Communication Satisfaction Questionnaire / Phillip G. Clampitt and Cal W. Downs -- Critical Communication Experience Survey -- ECCO analysis -- Diagnosing communication networks / Thomas Porter and Allyson D. Adrian -- Focus group interviews -- Final analysis and interpretation -- The final report. "This essential guide offers a detailed framework for assessing communication processes within an organization and using the results to develop improved organizational strategies. Presented are the "tools of the trade" for planning and initiating audits, gathering data using a wide variety of methodologies, analyzing the findings, and preparing effective reports. Throughout, practical examples drawn from the authors' influential work in the field help readers understand the real-world applications of the concepts discussed and gain skills for creative problem solving. A successor to Cal Downs's popular Communication Audits, the book has been extensively rewritten with many new topics and two entirely new chapters reflecting today's critical issues and best practices."--BOOK JACKET.