Record Display for the EPA National Library CatalogRECORD NUMBER: 14 OF 31
|Main Title||National Awareness of Energy Star for 2007. Analysis of CEE (Consortium for Energy Efficiency) Household Survey.|
|CORP Author||Geological Survey, Reston, VA.|
|Additional Subjects||Residential buildings ; Energy conservation ; Energy efficiency ; Household surveys ; Consumers ; Recognition ; Understanding ; Influence ; Information sources ; Methodologies ; Questionnaires ; Sampling ; Data collection ; Demographics ; Flow charts ; Questions ; Energy Star Program ; Natinal analysis|
This report discusses the results of the CEE 2007 ENERGY STAR Household Survey, building on prior years survey results and focusing on the extent to which consumers recognize the ENERGY STAR label, understand its intended messages, and utilize (or are influenced by) the label in their energy-related purchase decisions. Research questions of interest included: Where do consumers see or hear about the ENERGY STAR label. How does increased publicity affect recognition, understanding, and influence of the ENERGY STAR label. Which key messages about the ENERGY STAR label are consumers retaining, Do consumers demonstrate loyalty to the ENERGY STAR label.