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OLS Field Name OLS Field Data
Main Title Leadership brand : developing customer-focused leaders to drive performance and build lasting value /
Author Ulrich, David,
Other Authors
Author Title of a Work
Smallwood, W. Norman.
Publisher Harvard Business School Press,
Year Published 2007
OCLC Number 85833326
ISBN 9781422110300; 1422110303
Subjects Leadership. ; Executive coaching. ; Organizational learning. ; Entreprises. ; Compétitivité. ; Gestion de la qualité. ; Fèuhrung ; Fèuhrungsgrundsatz ; Markenpolitik ; Strategisches Management ; Entreprises--Image. ; Fèuhrung.--(DE-588)4018776-7 ; Fèuhrungsgrundsatz.--(DE-588)4121298-8 ; Markenpolitik.--(DE-588)4144679-3 ; Strategisches Management.--(DE-588)4124261-0
Internet Access
Description Access URL
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016140697&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1308/2007009122-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1311/2007009122-d.html
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016140697&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Holdings
Library Call Number Additional Info Location Last
Modified
Checkout
Status
EKBM  HD57.7.U44 2007 Research Triangle Park Library/RTP, NC 02/08/2008
Collation xiv, 270 pages : illustrations ; 24 cm
Notes
Includes bibliographical references (pages 241-247) and index.
Contents Notes
Branding leadership -- The case for building a leadership brand -- Creating a leadership brand statement -- Assessing leaders against the brand -- Investing in leadership brand -- Measuring return on leadership brand -- Building awareness for leadership brand -- Preserving leadership brand -- Implications for personal brand. "In Leadership Brand. Ulrich and Smallwood explore the advantages of a branded approach to corporate leadership. They use hard data to show that a company whose leadership embodies its unique brand will achieve stronger market value than competitors. In other words, there is real value in building a leadership brand, and now the authors have created the first step-by-step guide for doing it." "Each chapter is packed with practical tools and assessments to help board members, senior executives, HR professionals, and others charged with building brands and leadership evaluate progress along the way, as a leadership brand is created and implemented."--Jacket.