Record Display for the EPA National Library Catalog


Main Title Fostering sustainable behavior : an introduction to community-based social marketing /
Author McKenzie-Mohr, Doug,
Other Authors
Author Title of a Work
Smith, William A.
Publisher New Society Publishers,
Year Published 1999
OCLC Number 43038240
ISBN 0865714061; 9780865714069
Subjects Environmental responsibility--Citizen participation ; Environmental responsibility--United States--Citizen participation ; Community Participation ; Conservation of Natural Resources ; Social Marketing ; Ecologia humana ; Proteðcäao ambiental ; Meio ambiente (aspectos sociais) ; Umwelterziehung ; Nachhaltigkeit
Local Library Info
Library Local Subject Local Note
N/A sustainability collection
Library Call Number Additional Info Location Last
EHAM  GE195.7.M36 1999 Region 1 Library/Boston,MA 12/07/2009 STATUS
EIAM  GE195.7.M36 1999 Region 2 Library/New York,NY 03/10/2011
EJAM WISE GE195.7.M36 1999 WISE Region 3 Library/Philadelphia, PA 09/13/2013
EKBM  GE195.7.M36 1999 Research Triangle Park Library/RTP, NC 04/13/2007
ELCM  GE195.7.M36 1999 NVFEL Library/Ann Arbor, MI 12/30/1999
ESAM  GE195.7.M36 1999 Region 10 Library/Seattle,WA 03/08/2010
Collation xiii, 160 p. : ill. ; 23 cm.
Includes bibliographical references (p. 140-149).
Contents Notes
Fostering Sustainable Behavior An Introduction to Community-Based Social Marketing Doug McKenzie-Mohr and William Smith A sustainable future will require sweeping changes in public behavior. While conventional marketing can help create public awareness, social marketing identifies and overcomes barriers to long-lasting behavior change. This invaluable resource is for anyone involved in designing public education programs with the goal of promoting sustainable behavior, from recycling and energy efficiency, to alternative transportation.