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OLS Field Name OLS Field Data
Main Title Probabilistic methods for financial and marketing informatics /
Author Neapolitan, Richard E.
Other Authors
Author Title of a Work
Jiang, Xia.
Publisher Morgan Kaufmann Publishers,
Year Published 2007
OCLC Number 77333561
ISBN 9780123704771; 0123704774
Subjects Finance--Statistical methods. ; Bayesian statistical decision theory--Data processing. ; Marketing--Statistical methods. ; Information technology. ; Wahrscheinlichkeitsrechnung--Bayes-Entscheidungstheorie--Wahrscheinlichkeitsverteilung--Entscheidungstheorie--Portfoliomanagement--Marketing. ; Finances--Méthodes statistiques. ; Statistique bayšienne--Informatique. ; Marketing--Méthodes statistiques. ; Technologie de l'information. ; Finances--Mâethodes statistiques. ; Statistique bayâesienne--Informatique. ; Marketing--Mâethodes statistiques.
Internet Access
Description Access URL
Publisher description
Table of contents
Library Call Number Additional Info Location Last
EKCM  HG176.5.N46 2007 CEMM/GEMMD Library/Gulf Breeze,FL 05/16/2011
Collation viii, 413 pages : illustrations ; 24 cm
Includes bibliographical references (pages 397-408) and index.
Contents Notes
1. Probabilistic informatics -- 2. Probability and statistics -- 3. Bayesian networks -- 4. Learning Bayesian networks -- 5. Decision analysis fundamentals -- 6. Further techniques in decision analysis -- 7. Investment science -- 8. Modeling real options -- 9. Venture capital decision making -- 10. Bankruptcy prediction -- 11. Collaborative filtering -- 12. Targeted advertising. "This book covers two of the most important applications of informatics and concentrates on approaches to solving realistic business problems. This book provides applications of informatics to areas such as managerial options and decision making, investment science, marketing, and data mining, concentrating on the probabilistic and decision-theoretic approaches to informatics, emphasizing the use of Bayesian networks. Included in this book are ample examples and exercises throughout, as well as six chapters that each walk through pragmatic situation."--Jacket.