Includes bibliographical references.

Preface -- A checklist of use -- Acknowledgments -- Abbreviations: a selection -- Topic guides -- Alphabetic text entries (A-Z) -- A chronology of media events. "The Watson and Hill Dictionary of Media and Communication Studies has served as a gateway into the study of intercultural communication, public relations and marketing communications since 1984. While this 9th edition explores the profound shifts that have taken place in the world of communication in recent years, the purpose of the new edition is not necessarily to keep abreast of every new media event but to make its twenty-first century readers more media literate, as well as more critical consumers of modern news."