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RECORD NUMBER: 11 OF 65

OLS Field Name OLS Field Data
Main Title Content analysis : an introduction to its methodology /
Author Krippendorff, Klaus.
Publisher SAGE,
Year Published 2013
OCLC Number 765486192
ISBN 9781412983150; 1412983150
Subjects Content analysis (Communication) ; Innehêallsanalys. ; Inhoudsanalyse. ; Onderzoeksmethoden.
Additional Subjects Inhaltsanalyse.--(DE-603)085067997--(DE-588c)4027005-1 ; Einfèuhrung.--(DE-603)085626856--(DE-588c)4151278-9 ; Methode.--(DE-603)085106399--(DE-588c)4038971-6
Holdings
Library Call Number Additional Info Location Last
Modified
Checkout
Status
ELCM  P93.K74 2013 NVFEL Library/Ann Arbor, MI 05/07/2013
ESBM  P93.K74 2013 CPHEA/PESD Library/Corvallis,OR 05/06/2014
Edition 3rd ed.
Collation xiv, 441 pages : illustrations ; 26 cm
Notes
Includes bibliographical references (pages 391-414) and index.
Contents Notes
History -- Conceptual foundation -- Uses and inferences -- The logic of content analysis designs -- Unitizing -- Sampling -- Recording/coding -- Data languages -- Analytical constructs -- Analytical/representational techniques -- Computer aids -- Reliability -- Validity -- A practical guide. Since the publication of the first edition of Content Analysis: An Introduction to Its Methodology, the fabric of contemporary society has undergone a radical transformation: the ongoing information revolution. Today, content analysis has become an efficient alternative to public opinion research--a method of tracking markets, political leanings, and emerging ideas, a way to settle legal disputes, and an approach to explore individual human minds. The Third Edition offers the ideal sourcebook for the history and core principles of content analysis as well as an essential resource for present and future studies. Organized into three parts, the book examines the conceptual and methodological aspects of content analysis as well as tracing several paths through content analysis protocols. References to The Content Analysis Reader provide easy access to canonical examples to enrich the reader's experience. This edition expands the coverage of computer aided content analysis and discusses the principles underlying the analysis of the huge volumes of electronic texts increasingly available from social media and the internet (so-called "big data"). Krippendorff condenses the methodological requirements and conceptual opportunities of content and text analysis into a practical guide, incorporating his experiences as researcher, teacher, and consultant to academic and commercial projects, and providing readers with an entry into the use of the research method. A glossary of technical terms provides a further understanding of relevant concepts.