Record Display for the EPA National Library Catalog


Main Title Made to stick : why some ideas survive and others die /
Author Heath, Chip.
Other Authors
Author Title of a Work
Heath, Dan,
Publisher Random House,
Year Published 2007
OCLC Number 68786839
ISBN 1400064287; 9781400064281; 0739341340; 9780739341346
Subjects Social psychology ; Contagion (Social psychology) ; Context effects (Psychology) ; communication ; diffusion of information ; human behaviour ; Ideeèen ; Verspreiding ; Communicatie ; Contexteffecten ; Socialpsykologi ; Kommunikation ; Psychology, Social
Internet Access
Description Access URL
Publisher description
Sample text
Contributor biographical information
Authors' web site
Publisher description
Sample text
Contributor biographical information
Library Call Number Additional Info Location Last
ELBM  HM1033.H43 2007 AWBERC Library/Cincinnati,OH 04/12/2017
EOAM  HM1033.H437 2007 Region 8 Technical Library/Denver,CO 09/04/2012
Edition 1st ed.
Collation 291 pages ; 22 cm
Includes bibliographical references (pages 259-276) and index.
Contents Notes
Introduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks. Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description.