Record Display for the EPA National Library Catalog


OLS Field Name OLS Field Data
Main Title Sustainable marketing : managerial-ecological issues /
Author Fuller, Donald A.
Publisher Sage Publications,
Year Published 1999
OCLC Number 39756238
ISBN 0761912185; 9780761912187; 0761912193; 9780761912194
Subjects Green marketing. ; Consumption (Economics)--Environmental aspects. ; Duurzame ontwikkeling. ; Umweltbezogenes Management ; Marketing.--(DE-588)4037589-4 ; Umweltbezogenes Management.--(DE-588)4201709-9
Internet Access
Description Access URL
Table of contents
Publisher description
Table of contents
Library Call Number Additional Info Location Last
ENAM  HF5413.F85 1999 Region 7 IRC Library/Kansas City,KS 09/24/1999 DISPERSAL
Collation xi, 395 pages : illustrations ; 24 cm
Includes bibliographical references (pages 363-380) and index.
Contents Notes
Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials [to] products [to] consumption [to] disposal) that leads to the pollution of ecosystems. The book's running theme is that marketers can reinvent strategy and craft "win-win-win" solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced). The theme is vividly illustrated by 49 in-text exhibits of successful corporate environmental initiatives.